by Cloud for Good Blog | May 26, 2015 | Blog
This is a cross post from the Cloud for Good blog. Just about everyone wishes they had ESP (extrasensory perception) when it came to choosing an appropriate ESP (Email Service Provider) for their organization. We hear all the time from our clients that this is a difficult process since they just do not know how to begin comparing. My first response is generally, “You are correct, choosing an ESP can be challenging.” This may not be the answer someone wishes to hear but there are several factors that come into play when needing to make this decision. Each ESP has its strengths, weaknesses, and even unknowns. As with any new tool, it is difficult to understand how it can be used or more importantly, how it was intended to be used. Of course comparing ESPs is a bit like trying to compare apples to oranges or beer to wine. Here are a few basics to help get you started on your search for the ESP that best fits and meets your needs. Basic Terminology Global Opt Out – When an email recipient selects “Unsubscribe” from an email, they are opting out of receiving ALL emails from you, the sending organization. (Some ESPs only supports global opt out with their salesforce integration). Native Salesforce Application – An application built entirely on the salesforce.com platform. These applications live inside your salesforce environment and there is no need for you to log into another providers portal or environment. User Licenses – Who can access the application? Is there a cost associated to each user who will need to build, design, and send...
